In a research note published by Wamsi Mohan, analyst for BofA Global Researchin which he explores Apple’s potential to create a larger business, he estimates that Apple could reap approximately $5.3 billion in revenue in fiscal year (financial results) September 2022 from advertisements in the App Store.
In addition, still in the research note, Wamsi Mohan thinks this figure could reach $9.8 billion in fiscal year 2024. To go further, the analyst from BofA Global Research believes that the iPhone manufacturer could create a real platform (which would already be the case for the App Store) which could bring in no less than 20 billion dollars per year from 2026.
Remember that Apple offers ads in the App Store in Francein the USA, to Canada, in Swiss, in Mexico and in several other countries a few years ago now.