2 decades of “Post Today”….can’t cut the disruption wave and close the legend of quality media.
Date 27 June 2022 time 07:30
Column on all-round economy
The author, the “Post Today” columnist, writes an economic article every Monday. From being a daily newspaper to becoming a digital medium for more than ten years, the closure of Posttoday.com It makes me terrified and regretful because it is a quality media that has been published continuously for 20 years following trying to fight the change and the past 2-3 years have been aggravated by many crises, including Covid-19. This was followed by the global inflation crisis that was “Global Stagflation” until exhaustion might not break through the “Disruptive Storm Waves” until it had to close off the stage, leaving only legends to tell.
The “Post Today” shutdown is just another example of thousands or tens of thousands of businesses unable to break through the wave of transition from analog to technology-driven era. The hardest hit is the newspaper industry, which has been the mainstream social media influence since at least 1957. Over the past three decades, it has begun to shrink its role as a television medium that can be addictive. Both audio and video news by Don’t waste time reading, resulting in a severe impact on paper media. When entering the era of mobile phones that are “Smartphones”, not just newspapers, even the television media have begun to see clear signs of the threat.
Under the digital platform connects IoT signals on smartphones, plus apps like Youtube, Facebook, IG, etc., creating an online community on mobile phones and tablets. People exchange information-information freely and clearly segmented information in real-time. Social media people act as news eaters and reporters in the form of “Youtubers” or share information through “Facebook” and other online media. which is easily accessible, fresh, diverse, making it more influence on society and politics at the national level than any media. which has and or has been in the past because it is the media of the people and they choose to believe Therefore, it is not surprising that the media on paper and various publications – magazines will gradually reduce the role and gradually close
Even in the near future, textbooks for elementary and college students will be on tablets or notebooks where style and technology have evolved farther than expected. Meanwhile, mainstream TV media is facing challenges even with digital TV. But the presentation of news and entertainment is still the same format. The show follows an inflexible chart, and the show doesn’t correspond to the time of people providing a single information. Lack of participation Lack of “Realtime” live, which at present, the AI system on smart TVs can choose the program according to different audience groups.
However, the arrival of “Smart TV” connecting IoT signals with social media, including Youtube, as well as apps such as “Netflix”, is a perfect answer to online needs. Even the author admits that it is very rare to watch mainstream television. The phenomenon that news and entertainment channels have fled, putting their programs on YouTube. Found that the response in the form of sponsors of various program charts Online media is growing by leaps and bounds. It is the answer to the survival and stability of the mainstream television business how to change. In the context of changes driven by digital technology, it may be an opportunity for some businesses to adapt. At the same time, it will become a threat or may be a disaster “Destroy” to enterprises ranging from large to small. Many occupations and workers may lose jobs.
Technological changes in each era caused many businesses to disappear. For example, the former record industry was replaced by cassette tapes, which in the early days. The palm-sized size of today’s CDs disappeared into the era of CDs, which were later disrupted by technology. This was followed by small film- and video cameras that were replaced by high-tech cameras attached to smartphones, which these products are almost non-existent today. Even the gasoline-fueled automotive industry that flourished since Henry Ford’s a century ago is being replaced by electric vehicles (EVs). To the exhaust pipe, and where will the masses of labor go?
Recently, branches of banks-financial institutions are gradually disappearing or shrinking to be in shopping centers because “AI” has replaced and financial transactions can be made using smartphones. Even the use of paper cash is eliminating the role of e-wallet apps and the payment of goods and services via mobile scanning. That is just an example of how many industries are going to be threatened by a huge change that is the “Mega Trend”. The point is that the tsunami will come exactly when and how it affects any business, more or less, varying in immunity and ability to adapt
This is the author’s last issue to end with the closing of “Post Today,” thanks to Post Today and the editorial team for giving it the opportunity. Being a business writer, despite having gone through many different roles, becoming a “professional columnist” who writes independently, published every Monday, uninterrupted for close to 15 years, is an invaluable experience. The writing of each article focuses on issues that reflect the problems and phenomena of the time period. Most of them are regarding the economy-labor, sometimes there are political issues, but to be “hard core” probably not the author’s style.
The shutdown of “Post Today” quality media, even digitally, has failed to break through the wave of change. Just a few examples of the many businesses and industries that have been disrupted before. What is to come will be an outdated industry that is breaking through the waves of the digital-driven era. Many businesses, if they can’t keep up with the changes May not survive and have to close the business, disappearing into a cycle that cannot be avoided People interested in the author’s work can follow new articles every Monday in the column. “Keep up with the world economy” on the website tanitsorat.com …….Hello and “Goodbye”
Interested in more details, see the website. tanitsorat.com or Facebook: Tanit Sorat
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