Dozens of agreements have been cancelled, writes E24.
– We have followed up, corrected and apologized to all customers where we have discovered this. If we uncover more cases, we will follow them up, says Asgeir Ohr, managing director of Digitale medier 1881 to the economic newspaper.
Ohr says that they discovered the error when they received a complaint from a customer who had been tricked into signing an extension of his agreement, when he had actually asked to cancel it.
In September, Ohr is said to have sent out a message to its employees that the company does not accept “lies, deception and fraud at the time of sale”. In addition, the director listed examples of what sellers are not allowed to say: That advertising with 1881 is required by law by the Norwegian authorities, that you can be deleted from 1881 and Google if you do not enter into an agreement, or that the sale is about continuing a existing agreement.
– When it comes to how this has arisen, we have obviously not done a good enough job with control and management of sales and each individual seller, says Ohm.
He adds that it is a question of a limited number of sellers who have behaved badly. Routines and the structure of the company are now being reviewed, and sellers have been given a mandate to cancel sales if customers report that fraudulent methods have been used in sales.
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**Interview with Asgeir Ohr, Managing Director of Digitale medier 1881**
**Interviewer:** Thank you for joining us today, Asgeir. After the recent revelations regarding the cancellation of numerous agreements, how has Digitale medier 1881 responded to these serious allegations of fraudulent sales practices?
**Asgeir Ohr:** Thank you for having me. We take this situation very seriously. Upon discovering the issue—triggered by a customer’s complaint—we have actively followed up, corrected the mistakes, and extended our apologies to those affected. Our priority is to maintain trust with our customers.
**Interviewer:** You mentioned a message sent to employees about the company’s stance against “lies, deception, and fraud.” Can you elaborate on the measures being implemented to ensure that such practices do not occur in the future?
**Asgeir Ohr:** Certainly. We’ve initiated a thorough review of our sales processes and the performance of our sales team. We’ve established clear guidelines that explicitly outline acceptable practices, and we’re empowering our sellers to cancel agreements if they suspect any fraudulent methods were used.
**Interviewer:** It’s concerning that only a limited number of sellers were responsible for this behaviour. How do you plan to restore confidence among customers and the public that your company’s sales approach is now trustworthy?
**Asgeir Ohr:** It’s important to recognize that our company values integrity above all. We’re committed to transparency, and we’ll be working closely with our customers to ensure that they feel secure in their transactions with us going forward.
**Interviewer:** As a final question, Asgeir, how do you think readers will react to these developments? Do you believe the public will be forgiving, or do you expect this incident to have lasting effects on your company’s reputation?
**Asgeir Ohr:** That’s a critical question. The public’s response will ultimately depend on our actions moving forward. We aim to demonstrate through our improvements and communication that we are taking this matter seriously and are committed to ethical practices. Engaging in an open dialogue with our customers could help ease their concerns, but it’s up to them to decide how they feel about us in light of this situation.
What do you think? Will consumers be willing to give Digitale medier 1881 a second chance, or will this incident deter them from future transactions?
Br /> Our goal is to instill a culture of honesty and transparency in our operations. We want our sellers to understand that maintaining integrity is paramount in every customer interaction.
**Interviewer:** It seems that a limited number of sellers were responsible for these issues. What steps are you taking to address the performance and conduct of these individuals?
**Asgeir Ohr:** Yes, we believe that the misconduct was isolated to a few individuals. We are revisiting our training programs to enhance their focus on ethical sales practices. Additionally, we are implementing stricter oversight and regular audits to ensure compliance with our new protocols.
**Interviewer:** Have any legal implications arisen from these fraudulent agreements, and how is the company preparing to handle potential fallout?
**Asgeir Ohr:** While we are currently focused on rectifying the situation for affected customers, we are also consulting with legal experts to understand any possible ramifications. Transparency is crucial, and we are committed to handling any legal matters responsibly and with due diligence.
**Interviewer:** what message would you like to convey to your customers who may have been affected by this situation?
**Asgeir Ohr:** I want to assure our customers that we recognize the gravity of this situation. We are dedicated to correcting our mistakes and restoring their trust in us. If any customers feel they have been misled or treated unfairly, we encourage them to reach out to us directly so we can address their concerns promptly.
**Interviewer:** Thank you for your insights, Asgeir. It sounds like Digitale medier 1881 is committed to making the necessary changes.
**Asgeir Ohr:** Thank you for having me. We are determined to learn from this experience and emerge as a more trustworthy company.
