2024-08-12 06:22:28
After a tough start in July, hotel activity was up compared to last summer, but restaurants, museums and tourist attractions were somewhat affected.
one “Restore Image”smooth organization and sufficient hotel inventory. Although the avoidance phenomenon has affected some of them, tourism professionals have made initial positive assessments of the Olympics and hope that more byproducts will flow in in the coming days. According to the first report released by the Paris Tourism Office on Monday, August 12, 11.2 million tourists (with or without tickets) attended Olympic-related events in the Paris region between July 23 and August 11.
This is comparable to the number of visitors in the same period in 2023 and in line with the organization’s forecast of 11.3 million visitors. As the Paralympics are expected to attract 4 million visitors (90% of whom are French), the event should attract 15 million visitors. Specifically, the data shows that 85% of the visitors are French, of which 45% are from Île-de-France and 15% are foreigners, mainly Americans, Germans and British, all an increase from the same period in 2023. According to Paris 2024, more than 9.5 million tickets were sold and the celebrations attracted 6 million visitors.
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Hotels are fuller than in 2023
“Since we are a tourist destination, our challenge is to promote all the city’s values, whether it’s sustainable tourism, soft mobility, water conservation or the Seine. The Olympics are a great way to highlight them.”with regards from Corinne Menegaux, Director of the Paris Tourism Office. “We very much hope that this magnificent image will have a leverage effect on visitor numbers between now and the end of this year and over the next two to three years.”
For hoteliers, after a dismal start in July, occupancy in Paris finally reached 84% thanks to foreigners, 10 percentage points higher than in the same period of 2023 (July 23/August 6). This growth was particularly beneficial for high-end hotels, which had an occupancy rate of 85.5% (+16.5 percentage points).
According to data from the tourism board ADN Tourisme, all host cities (Lille, Marseille, Châteauroux, etc.) benefited, with overnight stays by French tourists increasing by 16% and by international tourists by 18%. In Paris, “The excitement of the Olympics happened, occupancy rates increased, and prices multiplied by more than 2 (+118%)”details MKG. This will generate 357 million euros for French hoteliers, according to calculations by the company MKG, which estimates that the increase in turnover could compensate for the sluggish first weeks of the event.
Atypical behavior
The windfall also benefited furnished rental companies such as Airbnb, which are targeting the Olympics. “The biggest event in Airbnb’s history” and “More than 400,000 passengers” Live in the Paris region. AirDNA, a company that analyzes data from multiple platforms (Airbnb, Abritel, etc.), confirms: despite the surge in announcements, the occupancy rate of tourist rentals in Paris during these Games reached 62%, higher than in 2023, with many last-minute bookings.
There are winners and losers: restaurateurs and businesses staying away from tournaments, museums and tourist attractions like Disneyland Paris are seeing a drop in visitors. “If the accommodation sector has been able to compensate for the drop in occupancy since June by raising prices, this has not been the case for the restaurant sector, which has suffered considerable losses.” “Through the Olympics,” MKG stressed.
“The behaviour of tourists during these 15 days will definitely not be the same as normal tourists. Therefore, activities such as museum visits or dining will not be carried out in the same way.””, explains Corinne Menegaux. Tourists who prefer to eat on site are also more likely to eat during their trip and spend less. But for Corinne Menegaux, this should be offset by events in the coming weeks: “We will start arriving tomorrow.she assured, People are inspired by the atmosphere of the Olympics and seeing that everything is going well in the end.”
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