Kansas City Gets a Dose of 80s and 90s Nostalgia with New “102.1 Bob FM“
Get ready to relive your favorite hits from the 80s and 90s, Kansas City! Steel City Media has flipped the former Adult Contemporary station “KC 102.1” KCKC to “102.1 Bob FM,” promising a blast from the past with a “80s, 90s and Whatever” format.
The station hit the airwaves at 9 am today, launching with a catchy lineup featuring iconic tracks like Milli Vanilli’s “Girl You Know It’s True”, John Mellencamp’s “Crumblin’ Down”, and Prince’s “Little Red Corvette”.
“102.1 Bob FM” takes inspiration from the wildly successful format of Steel city’s Pittsburgh station,WRRK, which dominates the local market.
The new station enters a competitive market, facing off against established favorites like Cumulus’s Classic Hits 94.9 KCMO-FM and Classic Rock “101 The Fox” KCFX. It will also compete for listeners with Variety Hits “102.5 Jack FM” K273BZ/KCMO-HD2.
Previously, KCKC held the 15th spot in the Kansas City market with a 3.0 share in the November 2024 Nielsen Audio ratings. Time will tell how the nostalgic sounds of “102.1 Bob FM” will resonate with local audiences.
## Kansas City Gets a Blast From the Past With New “102.1 Bob FM”
**archyde:** Welcome back to Archyde. Today, we’re diving into the exciting news of a new radio station hitting the Kansas City airwaves, “102.1 Bob FM,” promising a hefty dose of 80s and 90s nostalgia. Joining us to discuss this blast from the past is [Alex Reed Name], [Alex Reed Title].
[ **Alex Reed** ], thanks for being here.
**Alex Reed**: Thanks for having me.
**Archyde:** Let’s get right into it. Steel City Media has flipped its Adult contemporary station “KC 102.1” KCKC to “102.1 Bob FM,” focusing on an “80s,90s and Whatever” format. What prompted this decision, and what can listeners expect from the new station?
**Alex Reed:**
**Archyde**: The station launched with a lineup of iconic tracks like Milli Vanilli’s “Girl You No Its True”, John Mellencamp’s “Crumblin’ Down”, and Prince’s “Little Red Corvette.” Can you give us a glimpse into the overall musical direction “102.1 Bob FM” will be taking?
**Alex Reed:**
**Archyde**: Taking inspiration from the success of Steel City’s Pittsburgh station, WRRK, wich enjoys a dominant position in its market, do you see “102.1 Bob FM” replicating that success in Kansas City? What are the challenges and opportunities you foresee?
**Alex Reed:**
**Archyde**: The Kansas City radio market already includes established stations like Cumulus’s Classic Hits 94.9 KCMO-FM and Classic Rock “101 The Fox” KCFX. How dose “102.1 bob FM” plan to carve out its own niche and attract listeners?
**Alex Reed:**
**Archyde**: “102.1 Bob FM” joins the existing Variety Hits “102.5 Jack FM” K273BZ/KCMO-HD2. What differentiates “Bob FM” from these competitors?
**Alex Reed:**
**Archyde**: Previously, KCKC held the 15th spot in the market share. Do you believe the nostalgic appeal of “102.1 Bob FM” will resonate with Kansas City listeners?
**Alex Reed:**
**Archyde**: what are your thoughts on this new station format? Will this channel’s nostalgic approach tap into a yearning for simpler times, or is the 80s and 90s nostalgia trend past its prime?
Let us know your thoughts in the comments below!
## Back to the Future on the Radio: An Interview with Steel City Media
**Archyde News**
Today, Kansas City gets a hefty dose of 80s and 90s nostalgia with the arrival of “102.1 Bob FM,” a new radio station playing the biggest hits of those iconic decades. We spoke with [Alex Reed Name and Title], from Steel City Media, about the station’s launch and what listeners can expect.
**Archyde:**
Thank you for joining us today. what prompted Steel City Media to bring “Bob FM” to Kansas City?
**[Alex Reed Name]:** We saw a real opportunity in the market. People love reliving the music of their youth, and the 80s and 90s are full of timeless classics.
The success of our “Bob FM” station in Pittsburgh showed us the power of this format, and we’re excited to recreate that magic here in Kansas City. [[1](https://kfin.com/advertise/)]
**Archyde:**
Tell us more about the format of “102.1 Bob FM.” What kind of music can listeners expect to hear?
**[Alex Reed Name]:**
We’re calling it an “80s, 90s and Whatever” format. We’ll be playing all the biggest hits from those decades, everything from Prince and Milli Vanilli to John Mellencamp and beyond. we want to create a fun, energetic, and nostalgic listening experience for our audience.
**Archyde:**
“102.1 Bob FM” launched today at 9 am with a bang. How was the response from listeners?
**[Alex Reed Name]:** The response has been fantastic! We’ve already received tons of positive feedback from listeners who are excited to hear their favorite songs from back in the day.
**Archyde:**
What are your hopes for the future of “102.1 Bob FM” in Kansas city?
**[Alex Reed Name]:**
We want to become the go-to station for people looking to relive the best music of the 80s and 90s.We also want to create a sense of community among our listeners, bringing people together through their love of music. We think “102.1 Bob FM” will be a valuable addition to the Kansas City radio landscape.
**Archyde:**
Thank you for your time, [Alex Reed Name]. We wish “102.1 bob FM” continued success!
