100 million tourists visited the UAE in 5 years

Abu Dhabi (Etihad)

The UAE participates with the countries of the world in the celebration of World Tourism Day, which falls on September 27 of each year, with a track record of achievements and innovative initiatives that have strengthened its position on the regional and global tourism map, and established its position as one of the most leading destinations for tourists from all over the world due to its diverse attractions. In the forefront of which comes the pioneering infrastructure, distinguished services and facilities, advanced hotel and tourist facilities, diverse tourist destinations and destinations, a rich and unique heritage, a safe and stable climate, and an open, tolerant and incubator society for different cultures. The UAE experience in the tourism sector was able to become an example of flexibility, diversity and continuous development within a short period, thanks to the support and directives of the wise leadership and its forward-looking vision for the future, which culminated in the country’s attracting more than 100 million visitors during the past five years, and promoted the sustainable growth of this vital sector. Which is one of the main tributaries of the new economic model of the state, especially as it succeeded in achieving growth rates that exceeded what was achieved in the period before the Covid-19 pandemic, and achieved revenues of 19 billion dirhams during the first half of 2022, and the number of hotel guests increased In the country, by 42% compared to 2021, with a total of 12 million guests, which reflects the strength and efficiency of the tourism product in the country.

innovative strategy
The celebration of World Tourism Day for this year comes under the slogan “Rethinking Tourism”, which is the approach that the country adopted early on in formulating its innovative strategies that promoted the growing prosperity of the tourism sector and made it one of the main pillars supporting the growth of the country’s GDP, in line with its ambitious development goals. For the next fifty years, this was reflected through a series of pioneering initiatives that achieved a qualitative leap in the tourism sector.
The state continued its efforts to support the tourism sector in accordance with a clear strategy and innovative forward-looking plans that ensure the sustainability of the tourism sector and provide an attractive and supportive environment for innovative tourism projects. As an extension of the state’s visual media identity, to consolidate the UAE’s image as a regional and international tourist attraction.

domestic tourism
In parallel with these efforts, the state has attached great importance to the internal tourism file, in its belief in its pivotal role in supporting the growth of the UAE tourism sector. The internal tourism strategy in the UAE, which aims to create an integrated tourism system at the state level to organize local Emirati tourism, in coordination with various local and federal bodies and institutions concerned with the tourism, heritage, culture and community entertainment sector, in order to double the volume of domestic tourism spending and create opportunities for the business sector. In all regions of the country.

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