CU sells vehicles worth 120 million won and liquor products worth tens of thousands of won in the assortment of gift sets for this Lunar New Year holiday. Last year, it introduced a mobile home and succeeded in selling it. /BGF Retail
Mercedes-Benz E-Class, Carnival High Limousine, Jeju Living Package… … . They are often sold at home shopping or specialty stores, but this Lunar New Year, you can also buy them at convenience stores. With the convenience store industry introducing holiday gift sets for the Lunar New Year, which is just around the corner, unique gifts catch the eye. Although they are unique products prepared for the purpose of attracting customers and imprinting them, actual purchases continue at reasonable prices.
On the 19th, four convenience stores started selling New Year gift sets at the same time. This year as well, each company is attracting attention by extensively promoting products that are not generally sold at convenience stores.
On this day, GS25 sold regarding 850 kinds of gift sets, and announced that the most expensive product was the cult wine ‘Chateau Lepin 2014’, which costs 9 million won. Sales of wine, whiskey, and premium cognac are continuing thanks to the popularity of liquor products in the convenience store industry. In line with the endemic, travel products were also released. ‘Saipan World Resort’, ‘Hanwha Resort Seorak Sorano + Waterpia Package’, and ‘Live in Jeju’ New Year gift sets are presented. About 30 orders were received for the ‘Living in Jeju’ travel product, which was first sold during Chuseok last year, with middle-aged customers responding well.
CU, which sold Lunar New Year’s “mobile homes” last year, will sell Carnival High Limousine (120 million won) this year. CU explained that it reflects the social phenomenon that more people plan outdoor activities, and that it is a useful product for business purposes, including protocol, as well as for hobbies. The number of affordable products worth less than 100,000 won increased by 40 compared to last year.
Kim Jeong-hoon, head of the product development team at BGF Retail, said, “In reflection of the recent polarization of consumption, we focused on broadening the range of price choices by increasing the lineup of ultra-high-priced products and cost-effective products,” adding, “As there are a variety of products, CU pre-purchase We will help our customers prepare for the happy holidays by providing discounts through promotions.”
7-Eleven also prepared a set of nine French rare wines, including Chateau Petrus 2017, an ultra-luxury wine worth 22 million won. Chateau Petru 2017 is sold in a limited set of 3 pieces. The Egg 2, which is famous for its luxury stroller and costs more than 1.5 million won, is also sold in limited quantities of 50 at a 30% lower price.
Emart 24 sells a 3.27 carat diamond that has been appraised and recognized by ‘Wooshin’, the largest jewel appraiser in Korea. It is the largest diamond among the diamonds that have been offered as holiday gifts in the convenience store industry and boasts the highest quality. The price is 59.9 million won. Purchased diamonds are safely delivered face-to-face with Wooshin’s appraisal by a professional agent using Valex’s premium delivery service in a secure vehicle at a location and time desired by the customer. Mercedes-Benz E-Class and BMW 5 series vehicles are also sold.
Super expensive exotic products are actually being purchased.
7-Eleven introduced a premium whiskey series worth 9 million won last Lunar New Year and four types of wine worth 1 million won, and succeeded in selling them all. CU also sold two mobile homes during the same period while selling Lunar New Year gift sets. The three types of mobile homes, duplex luxury, single-story luxury, and single-story practical, require 6 pyeong of land for installation and additional construction of some facilities such as electricity and waterworks. According to CU, it is a high-priced product worth regarding 10 million won, but the actual buyers were ordinary people who bought it for practical purposes, not wealthy people who bought it for hobbies or leisure activities. The first buyer was a man in his 50s who bought it because he needed a shelter where he might eat and sleep in a pear field he was building as a weekend farm. The second customer, a farmer in his 60s in Jeju Island, saw a catalog of New Year’s gift sets in a store he frequented and bought them to install in his own field. For mobile homes, an average of 30 purchase inquiries per day continued, but following the actual sale, the number of inquiries increased to 50 to 60 per day.
An official from the distribution industry said, “Expensive exotic products that the convenience store industry offers during the holidays have a different purpose from those prepared with actual demand in mind, such as department stores.” , and customers who use it directly seem to have decided to purchase it.”