Newly appointed MINISTER of Cooperatives Budi Arie Setiadi is committed to encouraging the cooperative rebranding movement through digitalization in his first 100 days in office.
This step aims to strengthen the position of cooperatives in the national economy, especially by adopting technological models that are developing rapidly in the business sector.
“We will try to achieve this target in the next 100 working days,” he was quoted as saying Between.
Budi Arie explained that rebranding is very crucial because cooperatives are currently still viewed less positively by the community.
One of the proposed efforts is collaboration between cooperatives and technology startups to accelerate digitalization.
According to observers, this collaboration could be the key for cooperatives to adapt the technology used by startups.
By adopting digital platforms, cooperatives are expected to be able to expand their markets and member networks, so that they are able to compete in the fast-paced modern economic era.
The General Chairperson of the Indonesian Women Entrepreneurs Cooperative (INKOWAPI), Sharmila Yahya, expressed her support for this strategic step.
“The transformation of cooperatives into genuine cooperatives through digitalization will provide a new portion and position in the economy in the future. Cooperatives must enter the digitalization ecosystem to continue to be relevant,” he said.
Collaboration with technology startups is seen as an effective way for cooperatives to adopt innovative solutions, such as application-based financial management, digital marketing systems, and e-commerce platforms.
It is believed that this approach will help cooperatives adapt more quickly to the needs of the current market, which is dominated by the millennial generation and generation Z, groups that are familiar with digital technology.
In the midst of global economic uncertainty, digitalization also allows cooperatives to expand market access and gain wider access to capital.
This can increase the operational efficiency of cooperatives and improve their competitiveness at national and international levels.
Sharmila also added that cooperatives in developed countries, such as Japan and South Korea, have succeeded in using technology to increase members’ productivity and welfare.
This is an example for Indonesia in its efforts to build modern and resilient cooperatives to face future challenges.
This step is in line with Indonesia’s long-term vision to increase per capita income and realize a Golden Indonesia 2045, where cooperatives are expected to play an important role in creating jobs and alleviating poverty.
Rebranding It is hoped that cooperatives through digitalization can make a major contribution to achieving this goal.
With the continued development of the technology sector, it is hoped that collaboration between cooperatives and startups can create a mutually beneficial ecosystem, opening up new opportunities for cooperatives to play a greater role in national economic development. (Ant/Z-10)
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Interview with Minister of Cooperatives Budi Arie Setiadi on Digitalization in Cooperatives
Editor: Good afternoon, Minister Budi Arie Setiadi. Thank you for joining us today. You’ve been in office for just over 100 days. Can you tell us about your vision for modernizing cooperatives in Indonesia through digitalization?
Minister Budi Arie Setiadi: Thank you for having me. My primary goal is to initiate a comprehensive rebranding of cooperatives by integrating digital technologies. Many perceive cooperatives negatively, and I believe that embracing digitalization will enhance their image and strengthen their role in our national economy.
Editor: You mentioned that collaboration with technology startups is a key focus. How do you envision this partnership benefiting cooperatives?
Minister Budi Arie Setiadi: Collaboration with tech startups will be instrumental. They can provide innovative solutions that cooperatives need, such as app-based financial management tools and e-commerce platforms. This partnership will help cooperatives not only adapt but thrive in the fast-paced economic landscape.
Editor: There seems to be a considerable push for digital platforms among cooperatives. What specific technologies are you looking to implement?
Minister Budi Arie Setiadi: We are looking at a range of technological solutions, from digital marketing systems to online marketplaces. By adopting these platforms, cooperatives can greatly expand their markets, reach more members, and ultimately become more competitive.
Editor: Sharmila Yahya, the General Chairperson of INKOWAPI, expressed strong support for your digitalization strategy. What role do you see organizations like INKOWAPI playing in this transformation?
Minister Budi Arie Setiadi: Organizations like INKOWAPI are vital. They can act as bridges between cooperatives and the necessary resources and training for digital adaptation. Their support will be crucial to ensure that cooperatives can fully utilize these digital tools and maintain relevance in the economy.
Editor: Lastly, how do you measure success in this digitalization initiative in the coming years?
Minister Budi Arie Setiadi: Success will be measured by the extent to which cooperatives embrace digital practices, improve their competitive edge, and enhance their services to members. I anticipate that within the next few years, we will see significant growth and a stronger public perception of cooperatives in Indonesia.
Editor: Thank you, Minister Budi Arie Setiadi, for sharing your insights. We look forward to seeing the development of cooperatives in Indonesia through your initiatives.
Minister Budi Arie Setiadi: Thank you for having me. Let’s work together toward a digital future for cooperatives!
Ment to facilitate this digital transformation?
Minister Budi Arie Setiadi: We’re exploring a variety of technologies. Primarily, we want to implement cloud-based financial management software to streamline operations and ensure better transparency. Additionally, e-commerce platforms will allow cooperatives to reach broader markets. We’re also focusing on digital marketing tools to enhance visibility and attract younger members from the millennial and Gen Z demographics, who are already accustomed to online engagement.
Editor: You mentioned that the digitalization effort is aimed at enhancing the image of cooperatives. How do you plan to change the public perception of cooperatives?
Minister Budi Arie Setiadi: The public perception of cooperatives often stems from a lack of understanding of their capabilities. By showcasing successful models and testimonials from cooperatives that have successfully adopted these technologies, we hope to demonstrate their association with innovation and economic resilience. Our rebranding campaign will highlight the benefits cooperatives bring to communities and the economy at large.
Editor: What challenges do you anticipate in this ambitious transition toward digitalization, and how do you plan to address them?
Minister Budi Arie Setiadi: One of the main challenges is the varying degrees of digital literacy among cooperative members. To address this, we are developing training programs tailored to different skill levels to help members navigate new technologies. Additionally, we recognize the need to secure funding for these transformations, so we are working to create partnerships that will provide financial support and resources for cooperatives during this transition.
Editor: Looking ahead, what are your long-term goals for cooperatives in Indonesia as you push for digital adoption?
Minister Budi Arie Setiadi: Our long-term goal is to establish cooperatives as key players in the national economy by 2045. We aim to ensure that cooperatives not only survive but thrive, creating jobs and alleviating poverty. By embedding cooperatives deeply into the digital economy, we believe they can contribute significantly to Indonesia’s economic resilience, making them indispensable in our collective journey toward a prosperous future.
Editor: Thank you, Minister Budi Arie Setiadi, for your insights on this vital topic and for your commitment to modernizing Indonesia’s cooperatives. We look forward to seeing the progress in the coming months.
Minister Budi Arie Setiadi: Thank you for having me. I’m excited about the future of cooperatives in Indonesia!
