“100 Billion Plays: The Unstoppable Rise of Mario on YouTube”

2023-04-27 08:55:56

“Mario”, one of the world’s most famous video game characters, set another record. YouTube officially announced today that Mario-related videos on YouTube have been played more than 100 billion times. Compared with the current world population of 7.888 billion people, That’s the equivalent of watching at least 12 Mario movies for everyone.

Since his debut in 1981, the bearded man, designed by Nintendo designer Shigeru Miyamoto, has become one of the most famous characters in video game history. It appeared much earlier than YouTube itself. In YouTube’s retrospective video (narrator: Natsuki Hanae), you can see that the earliest Mario video in YT’s history was not a game video, but a Mongolian video. Watch the video of playing the piano of Mario’s theme song.

It can be seen in the film that Mario has fully integrated into human life, from the most basic game videos, to various art works, cosplay, scientific challenges, life entertainment and so on. There are now more than 2,000 Mario-centric channels on YouTube, and more than 2 million channels that have uploaded Mario-related videos.

In addition, from the data released by YouTube, it can be seen that the single country with the highest number of hits on Mario-related videos is 21.4% in the United States, while Japan, the country of origin, only accounts for 20.6%, and most countries in the world account for 49.4%. This means that Mario is a character that the whole world recognizes. In addition, the number of uploads of videos on related topics has also increased almost year by year, and there is no sign of a decline in popularity.

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The bearded man made another peak in the recent “Super Mario Bros. Movie Edition”. This video game character that almost everyone in the world knows will continue to accompany us and the next generation of people.

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