During the year, Amazon has two objectives: Prime Day et Black Friday. These two highlights, which only last a few days each, allow it to generate record sales. Moreover, Prime Day now represents more revenue than the famous “Black Friday” in November. This year, Prime Day is held from Tuesday July 12 to 13, 2022. In fact, it started long before.
To see the offers, it’s here:
You probably know this: Prime Day on Amazon is exclusively for Prime members. To enter this closed circle, you must opt for an annual (49€) or monthly (5.99€) subscription. If neither of the two interests you, you can go on a free trial version for 30 days. This does not commit you to anything, and you will be able to take advantage of all the Prime Day deals.
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To discover the Prime Day, it’s here:
To generate more revenue than during Black Friday, Prime Day Amazon must put the biggest brands in the spotlight. This is all the more true as this operation falls during a low period for e-commerce: the month of July. However, Amazon perfectly masters the art of bargains and makes no compromises. The prices are the most aggressive of the year to offer a real argument to the general public.
Before the official start of hostilities, July 12 at midnight sharp, Amazon is already offering some offers on the page dedicated to Prime Day. Among them, we mainly find products that are stamped with the Amazon logo: Echo Dot, Echo Show, Ring, eero etc. The discounts are very significant since you can expect up to -70% reduction in total. This is the case for example on the fourth generation Echo Dot two-pack.
Prime Day, right in the middle of the sales
Why does Amazon Prime Day fall in the middle of July? Because the merchant has decided to choose this symbolic date to remember his birthday. It is for this reason that Prime Day is held at this time. During the past two years, due to the pandemic, the e-commerce giant has however been forced to postpone its event for a few months.
For this 2022 edition, all the lights are green. Amazon no longer suffers too many supply problems, the products are in stock and the best brands are there. Of course, and as on Black Friday, you will have to be keen on the good deals of this Prime Day. The best deals can sometimes leave in a few minutes: the general public has been waiting for this appointment for a long time.
Before starting Prime Day, Amazon is seeing real resistance from other e-tailers. This is linked to the period – which is none other than the third markdown of the sales. We can therefore see offers on Cdiscount (like this Galaxy S20 FE at only 379 euros, incredible), reductions on the official store of the English brand Dyson or even an incredible package at RED by SFR with a Redmi Note 11S as a gift.
For the moment, the Prime Day page on Amazon mainly highlights electronic devices. However, the platform will flood the market with thousands of great deals on all product families. So you can have fun with sports, DIY, health, beauty or even culture and video games. Amazon is a generalist e-merchant and will not leave any category without a discount. It’s ideal for getting the summer off to a good start or even preparing for the start of the school year.
During these few days of Prime Day Amazon, we will relay the best current deals. Among the big brands that will certainly be present, there will be Apple, Samsung, LG, Xiaomi, Huawei or even Bose. The latter are very rarely at reduced prices because they work on their brand image. That said, Amazon still manages to negotiate flexibility to lower prices during this event.
Subscribe to a Prime subscription
A mandatory requirement to participate in Amazon Prime Day is to be a Prime customer. To do this, you will need to subscribe to a subscription (annual or monthly) or take advantage of the trial period. If you are not yet a member, we invite you to do so. You can then always cancel within a period of 30 days so as not to have to pay this subscription (which is however very advantageous).
Prime Day is one of the benefits Amazon offers to its Prime customers, but it’s not the only one. Indeed, the merchant already provides for all these members a free delivery and within 24 hours, throughout the year. If you order regularly on the web, you will therefore be entitled to a VIP service on the number 1 merchant site in France.
Then, Amazon also offers a whole range of services around its Prime subscription. For example, you will have access to Prime Video, Prime Music or Amazon Gaming. These are video streaming, music streaming and video game services that rival the biggest names on the market (Netflix, Spotify, etc.). However, they are all included in a subscription that costs you 49 euros per year. From a value for money point of view, Amazon is just unbeatable.
Prime Day is probably one of the times of the year where you can make the biggest savings. Rather than paying full price at the start of the school year, you might as well take advantage of it now. It will then be necessary to wait for Black Friday to hope to obtain such advantageous discounts on major brands. The sales have lost interest and popularity, they are no longer really a competitor to Prime Day.
We recall the dates one last time: Amazon Prime Day begins at midnight on July 12 and ends at 11:59 p.m. on July 13, 2022. Even before the start, Amazon is already showing itself to be active with some beautiful nuggets. We invite you to put this web page in your favorites to find a selection of up-to-date bargains at any time. We will make every effort to relay to you the best deals of this month of July.
To see the Prime Day, it’s here:
