#1 Lavanderia Express Offers 16% Discount on Franchise Fee for Black Friday 2024

#1 Lavanderia Express Offers 16% Discount on Franchise Fee for Black Friday 2024

2024-11-29 19:57:00

#1 Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.

In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.

Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.

Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”

Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.

“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.

Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.

According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.

#1 Lavanderia Express Offers 16% Discount on Franchise Fee for Black Friday 2024

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What prompted #1‍ Lavanderia ‍Express to offer a 16% discount on franchise ‍fees for Black Friday?

## Laundry Franchise​ Jumps on Black Friday Bandwagon with 16% Discount

Today⁤ we have Raphael Marques, CEO of #1 Lavanderia Express, joining‌ us to ⁣discuss their exciting Black Friday promotion. Welcome, Raphael!

**Host:** ‍ So, Raphael, ​tell us about this 16% discount⁤ on franchise fees. What prompted this decision?

**Raphael:** We’re excited about this year’s ​Black Friday, and we see it as a fantastic opportunity to empower aspiring entrepreneurs. With ‌data ⁤showing that Black Friday purchasing intent is growing in​ Brazil, reaching 85% this year [[1](https://www.infomoney.com.br/minhas-financas/85-das-pessoas-pretendem-comprar-na-black-friday-2024-diz-pesquisa/)], we thought it was the perfect time to make ⁢franchising with #1 Lavanderia Express⁢ even more accessible.

**Host:** That’s a significant boost compared to last year! And what about the broader market trends you see in the laundry sector?

**Raphael:** It’s clear that consumers ⁣are increasingly value convenience and efficiency. Self-service laundromats ⁤fit perfectly into these trends. We see a growing demand for⁣ clean, reliable, and affordable laundry services, and we’re confident that this Black Friday promotion will allow more people to tap into this lucrative market.

**Host:** It sounds like an excellent opportunity for those looking to become their own boss. Where can people find⁤ more information about the promotion?

**Raphael:** They can visit our website ‌at ⁣ [website address, if available] or contact our franchise development team directly.

**Host:** Thank you for sharing this exciting news with us, Raphael. It seems​ like ‌Black Friday will be a win-win for #1 Lavanderia Express and ⁤aspiring entrepreneurs!

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