1.5 million to support the sector –

“From this year in the ‘Cinema Law’, in the Selective Contributions, also a specific line to finance innovative audiovisual productions: we will start with 1.5 million euros, a fund that we are ready to expand in the near future if, as we hope, there are many requests”. The announcement was made by the Undersecretary for Culture Lucia Borgonzoni at the Eni Gazometro complex, in Rome, at the ‘Digital Creators & Immersive Productions’ meeting that saw the production world and institutions meet, promoted by Anica and Unione Editori e Creatori Digitali, a new category receiving stimulus, attention and public support, alongside cinema, audiovisual and – penultimate arrivals – video games. “Recognizing their way of creating culture as having equal dignity as other visual arts – added the undersecretary – it is in this perspective that we should read the actions that the Ministry is implementing to support the development of the activity of digital creators, starting with the definition of this professional figure and the protection of rights on the works resulting from the work of these artists, innovations introduced by us in the law on ‘Made in Italy'”.

The meeting at the Gazometro was promoted by Anica president Francesco Rutelli who explained that “we are talking regarding a future that is already here, we are talking regarding new generations, new jobs”. Next to him, Manuela Cacciamani, president of the most modern of the Unions that make up Anica, the Union of Digital Publishers and Creators. To sanction the official entry of Creators into the world of entertainment, entertainment and also marketing, the speech of the president of Agcom Giacomo Lasorella, who illustrated to the audience the functions and methods of intervention of the independent Authority. Simone Arcagni, professor of culture, media and digital communication at Iulm in Milan, offered some numbers that help understand the size of the phenomenon of digital creatives: 200 million Creators worldwide, with 127.5 billion dollars of induced in 2023. In Italy, 70 percent of the population is active on social network platforms, but there is still no precise data on how many are active in producing digital content.