2024-05-26 16:09:44
The dwell present “Sports activities Detective Bureau: Uncovering the Secrets and techniques of Sports activities Broadcasting” hosted by Yang Dongyuan and Chen Jundai, the final two episodes had been broadcast on Could 3 and Could 15. In these two episodes, we invited Huang Yu, professor of sports activities science at Tsinghua College, Xu Minghan, co-founder of Taiwan sports activities e-commerce platform Stancave, and Li Shizhen, chairman of the Taiwan E-sports and Sports activities Trade Growth Affiliation, and Yan Youpeng, the e-sports anchor of Area of Valor, to speak regarding “sports activities advertising”, the important thing to selling sports activities to the day by day lives of the folks, and the more and more well-liked e-sports in recent times.
Sports activities advertising has a far-reaching attain. Let’s use “sports activities” to steer the society!
The 2024 Paris Olympics will formally open in July. Are you desperate to see Taiwanese athletes shine on the worldwide stage? The truth is, behind the preparations for main sports activities occasions, “sports activities advertising” is an invisible hand that step by step brings sports activities nearer to folks’s lives, arouses folks’s ardour and resonance, and brings magnificence and touching moments.
Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising must be separated from the advertising area is as a result of the “industrial construction” and “product traits” of the sports activities trade are comparatively particular. Professor Huang gave an instance, “For instance, if an expert baseball sport begins at 5 pm on Saturday, the trade should promote out all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth; as well as, everybody should have noticed that many firms, whether or not drinks, vehicles and even banks, will sponsor sports activities occasions or skilled groups, so the best way to appeal to funding and the best way to cooperate with firms through the advertising course of are literally very completely different between sports activities advertising and conventional advertising.”
Picture supply: TNL Model Studio
STANCAVE co-founder Hsu Ming-Han additionally added that along with sponsorship, the factor that’s closest to the general public in sports activities advertising is definitely the so-called “sports activities IP”. IP refers back to the authorization of mental property (Mental Property), and likewise represents that an individual or a company has a gaggle of followers and has enchantment to this group of individuals. Ming-Han defined, “For instance, the group is an IP, the skilled league can also be an IP, or the Jones Cup in the summertime trip yearly and the Taipei Marathon on the finish of the yr are literally a sort of occasion IP. Lately, private IP has been booming, similar to Kuo Hsing-Chun and Lin Chih-Chieh, each of whom are private IPs.”
Nevertheless, Xu Minghan additionally particularly talked regarding that many individuals consider that sports activities advertising and sports activities IP are instruments for organizers to make cash and notice income, however he believes that along with revenue, there are literally extra vital meanings behind them. “If the NBA didn’t launch any peripheral merchandise immediately, you wouldn’t see Jordan’s jerseys or purchase Shohei Ohtani’s garments, and the game and the general public would lose many “contact factors”; but when I stroll on the road carrying a New Taipei Kings jersey immediately, I can broaden the affect of the game invisibly.” In different phrases, sports activities advertising and peripheral merchandise not solely have business worth that may nourish your complete sports activities trade, however are additionally a powerful increase to popularizing sports activities tradition on the social degree.
Picture supply: TNL Model Studio
“PRO” Gamer! An outline of Taiwan’s e-sports
When speaking regarding sports activities craze and tradition, we can’t ignore the quickly rising new sports activities in recent times – e-sports, and the e-sports craze it has introduced. Particularly, many Taiwanese gamers have shined on the world stage in recent times, successful world championship trophies in lots of large-scale competitions together with “Arenaline”, “Hearthstone”, and “Road Fighter 6”, which has drastically accelerated the event of e-sports in Taiwan.
Speaking in regards to the improvement historical past of e-sports in Taiwan, Li Shizhen, chairman of the Taiwan E-sports and Sports activities Trade Growth Affiliation, shared that in 2016, e-sports was formally included within the training class system, and the cultivation of e-sports skills started to penetrate into the campus; the next yr (2017), the “Sports activities Trade Growth Rules” had been revised, and e-sports was formally included within the scope of the sports activities trade. “When the training half is available in and the trade half is available in, then the best way to develop subsequent worldwide competitions is the important thing to popularization. For instance, following the 2018 and 2022 Asian Video games included e-sports within the trial and official occasions, we noticed an increasing number of e-sports venues, media, and non-governmental associations. I feel these are all crucial forces for the development of Taiwan’s e-sports.
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Nevertheless, as a result of “video games” are the muse of e-sports, many college students usually have overly colourful beliefs regarding e-sports. E-sports anchor Yan Youpeng additionally talked in regards to the coaching schedule of actual gamers, “They might begin particular person coaching at 1 pm, then group coaching at 3 pm, apply till 5 pm, following which evaluate the professionals and cons of the group coaching course of; then group coaching, evaluate once more, and perhaps within the night, they nonetheless must apply their very own specialised characters, and even run their very own dwell channels, and many others.”
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Within the remaining evaluation, skilled gamers are additionally “working”, however the time and content material are completely different. Chairman Li Shizhen additionally added, “Identical to once we play basketball, it might be enjoyable to play often; however when taking pictures turns into skilled coaching, you’ll have to shoot a thousand instances a day, and you need to consistently enhance your self within the course of, so it is not so enjoyable.”
Picture supply: TNL Model Studio
That being mentioned, the affect of e-sports remains to be very broad, whether or not it’s within the broadcasting of occasions, dwell content material, digital content material, and many others., it has an affect, and has created many gaming communities and cultures. Throughout this system, Chairman Li Shizhen additionally expressed his emotions, “The truth is, e-sports just isn’t solely leisure in life, but in addition accompanies our development course of, identical to the Road Fighter talked regarding earlier, which additionally advanced from the large-scale machines within the early amusement parks. For me, that is life. If e-sports can take part in sports activities occasions immediately, the digital content material trade, and even cultural improvement, I feel that e-sports can create an affect. “
Sports activities occasions are sports activities, leisure, and life.
In these two episodes, we not solely wish to lead the viewers to know the affect of sports activities advertising and sports activities IP, but in addition hope to let everybody see the method of a sport from “emergence” to “industrialization”. As a result of regardless of which sports activities area, or any massive or small occasion, it’s really accrued little by little by a gaggle of people that love that sport.
Lastly, the sequence of “The Detective Company” has come to an finish. When you’ve got not watched the primary and second episodes, please click on right here to study extra.New media and good know-how create limitless potential for Taiwan’s sports activities tradeIn case you are very within the content material of the sequence, you might be additionally welcome to proceed to observe the social media platform of the Ministry of Schooling and Sports activities AdministrationSports activitiesstudy extra thrilling sports activities occasions and trade tales.
About “Sports activities Detective Company: Uncovering the Secrets and techniques of Sports activities Broadcasting”
The Detective Bureau of Sports activities is a dwell broadcast program collectively produced by the Sports activities Administration of the Ministry of Schooling, Sports activities Division and Sports activities Imaginative and prescient. This system is co-hosted by Yang Dongyuan, editor-in-chief of Sports activities Imaginative and prescient, and Chen Jundai, host of the podcast program Sports activities Imaginative and prescient. The sequence consists of 4 episodes, and every episode invitations two themed visitors to talk with the hosts in regards to the newest tendencies in Taiwan’s occasion broadcasting, main the viewers to study extra in regards to the trade tales behind sports activities!
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