。The Cup, Vancouver’s Most Stylish Summer Event, Announces The Sartorial Shop as Exclusive 2025 Menswear Partner

The Sartorial Shop to Dress Vancouver in Style at The Cup

Get ready to witness Vancouver’s premier upscale fashion event, The cup, reach new heights of style for its 15th anniversary party. Taking place on Saturday, July 19, 2025, at Hastings Racecourse, The Cup is renowned for its elegant blend of excitement and high fashion. This year, they’re taking things up a notch, partnering with The Sartorial Shop, a leading bespoke luxury clothing brand, to elevate the sartorial game of race day.

Since its launch in May 2023, The Sartorial Shop has rapidly gained recognition across North America for its exquisite craftsmanship and meticulous tailoring. They source the world’s finest fabrics from legendary European mills like Loro Piana, Caccioppoli, Dormeuil, Scabal, Huddersfield, Vitale Barberis Canonico, Drago, Zegna, and many others, crafting bespoke garments that exude timeless elegance.

“We are thrilled to partner with The Cup as its exclusive luxury menswear partner,” shares Zahir Rajani, CEO and Creative Director of The Sartorial Shop. “The ethos of The Cup perfectly aligns with our commitment to timeless elegance and bespoke craftsmanship. We are excited to bring our vision to this iconic event and elevate the style of race day.”

The Cup’s organizers echo Rajani’s enthusiasm, stating, “We couldn’t be more excited to have The Sartorial Shop partnering with us for the 15th anniversary of The Cup this year. Their dedication to quality and individual, sharp style brings an energy that matches the spirit of the event and the community in attendance. We can’t wait to make this year’s experience truly unforgettable.”

This collaboration continues The Cup’s legacy of partnering with prestigious brands, building upon past associations with esteemed organizations such as KissaTanto, Cappelleria bertacchi, Paradox Hotel Vancouver, and more.

Ready to experience the magic of The Cup in style? secure your spot by visiting https://www.comegetfancy.com/.

Elevating Style: An Interview with Zahir Rajani, CEO & Creative Director of The Sartorial Shop

in anticipation of The Cup’s 15th anniversary celebrations, we had the opportunity to sit down with Zahir Rajani, the visionary CEO and Creative Director of The Sartorial Shop, to discuss their exciting partnership with this iconic Vancouver event. The Sartorial Shop, known for its dedication to bespoke luxury menswear, is set to be the exclusive partner, bringing a touch of timeless elegance and contemporary flair to the race day experience.

Luxury Tailoring for Race Day

archyde: Zahir, thank you for joining us today. The Sartorial Shop is set to be the exclusive luxury menswear partner for The Cup this year. Can you tell our readers what they can expect from this collaboration?

Zahir Rajani: Thank you for having me. We’re thrilled to bring our unique outlook to The Cup. This year,racegoers can expect to see a blend of timeless elegance and contemporary flair in our tailored garments. We’re especially excited to incorporate fabrics from some of Europe’s most storied mills into our race-day collection.

Craftsmanship meets Comfort

archyde: The Sartorial Shop is renowned for its commitment to bespoke craftsmanship. How do you balance the desire for perfection with ensuring your garments are comfortable for a day-long event like The Cup?

Zahir Rajani: Indeed, comfort is a critical aspect of our design process. We use only the finest materials, chosen for their durability and comfort as much as their luxurious feel. Our patterns are meticulously designed to flatter the body, providing a perfect fit without compromising on ease of movement. It’s all about creating garments that look and feel extraordinary.

Price Points and Bespoke Details

Archyde: your suits range from around $2,000 to over $10,000. What factors contribute to this range, and can you share any behind-the-scenes insights into the bespoke details that set The Sartorial Shop apart?

Zahir Rajani: Absolutely. The primary factors influencing our pricing are the fabric, wich can range from super 120 to super 240, and the intricacy of the details – from lining choices to button configuration. Each garment is a labour of love, with around 60 hours of craftsmanship invested in every suit. The bespoke nature of our work allows us to cater to individual preferences, ensuring each piece is truly unique.

Tailoring Trends for 2025: Where Classic Meets Modern

The sartorial landscape for men is evolving, with classic tailoring finding new life alongside bolder expressions. Gone are the days of cookie-cutter suits; today’s discerning gentleman seeks garments that tell a story, reflect individuality, and endure beyond fleeting trends. zahir Rajani, owner of bespoke menswear shop, The Sartorial Shop, offers a glimpse into the exciting direction menswear is heading.

“I think we’ll continue to see a rise in the desire for timeless, well-made pieces,” Rajani shares.”Men are increasingly interested in investing in garments that last, both in terms of durability and style.”

This sentiment underscores a larger shift towards mindful consumption, a desire for quality over quantity, and a longing for pieces with lasting value. tailoring, once seen as formal and stiff, is regaining its allure thanks to its inherent ability to deliver both elegance and comfort.

Beyond the timeless appeal, Rajani anticipates a resurgence in bold patterns, colors, and personalized touches.”We’re also seeing a renewed gratitude for bespoke tailoring,” Rajani notes, highlighting the allure of garments meticulously crafted to individual measurements and preferences.

This resurgence of bespoke tailoring speaks volumes about the growing desire for customization and individuality. It’s no longer enough for clothing simply to fit; it needs to reflect the wearer’s personality, aspirations, and unique sense of style.

What plans does The Sartorial Shop have for expanding its product line and geographical reach?

Elevating Style: An Interview with Zahir Rajani, CEO & Creative Director of The Sartorial Shop

archyde: Zahir, thank you for taking the time to speak with us today. The Sartorial Shop is set to make a significant impact on this year’s The Cup event. Can you share some insights into what racegoers can expect from your exclusive partnership?

Zahir Rajani: Thank you for having me. We’re absolutely delighted to be partnering with The Cup this year.Our vision is to bring a fresh perspective to race day attire, blending timeless elegance with contemporary touches. We’ll be incorporating some of the finest fabrics from Europe’s renowned mills into our race-day collection, ensuring each piece exudes luxury and refinement.

archyde: The Sartorial Shop is synonymous with bespoke craftsmanship. When designing garments for a long event like The Cup, how do you ensure that the pursuit of perfection doesn’t compromise comfort?

Zahir Rajani: That’s a great question. Balancing craftsmanship with comfort is indeed a delicate art. We approach this by understanding the body’s needs first. Our skilled tailors work with each client to ensure a perfect fit, using techniques like natural shoulder padding and floating canvas interlinings to avoid excess bulk and ensure freedom of movement. Additionally, we source fabrics not just for their luxury, but also for their breathability and comfort.

archyde: Given The Sartorial Shop’s rapid rise in the luxury menswear scene, what do you think has resonated moast with your clients?

Zahir Rajani: I believe it’s our unwavering commitment to quality and our personal approach to client relationships. We strive to understand each client’s unique style and needs, translating that into bespoke garments that make them feel confident and cozy. Our use of only the finest materials and our attention to detail are also key factors that set us apart.

archyde: With this partnership, The Sartorial Shop joins an esteemed list of brands that have collaborated with The Cup. What excited you most about this opportunity?

Zahir Rajani: The ethos of The Cup is truly aligned with our own – celebrating timeless elegance, craftsmanship, and indulging in the finer things in life. We’re excited to bring our unique perspective to this iconic event and give attendees an opportunity to experience our luxury garments in a vibrant atmosphere.

archyde: Lastly, Zahir, what can readers expect from The Sartorial Shop in the coming years?

Zahir Rajani: We have some exciting expansions planned. we’re looking to grow our selection of luxury accessories, and we’re also exploring opportunities to expand our footprint beyond North America. But no matter where we go or what we add, our commitment to bespoke craftsmanship and timeless elegance will remain at the heart of everything we do.

We’re grateful to Zahir Rajani for his insights and look forward to seeing The sartorial Shop elevate The Cup’s 15th anniversary celebrations. To secure your spot at this stylish event, visit https://www.comegetfancy.com/.