[บทสัมภาษณ์] How synthetic intelligence will change the house leisure expertise – Samsung Newsroom China

2024-06-23 16:47:38

Samsung launched a full vary of TVs on the Unbox & Uncover present in Southeast Asia early final yr. This yr’s product lineup goals to ship a premium audiovisual expertise pushed by synthetic intelligence innovation, together with the brand new Neo QLED 8K powered by Samsung’s newest cutting-edge processor NQ8 AI Gen3.

Samsung just lately hosted media from the area on the Southeast Asia Know-how Symposium 2024 in Bangkok, Thailand, offering detailed data and unique hands-on expertise by way of talks and demonstrations on options and cloud synthetic intelligence

We’ve the chance to work with Yohan Zondak or Head of Visible Show, Samsung Southeast Asia and Oceania Relating to the newest traits within the TV business and what attention-grabbing new issues will Samsung have in retailer this yr?

Q: How do the newest technological traits corresponding to synthetic intelligence improve every day experiences corresponding to residence leisure?

A: Synthetic intelligence is nothing new for Samsung. We’ve been investing within the subject of synthetic intelligence for greater than a decade. By way of these investments, Samsung is taken into account a pacesetter in on a regular basis synthetic intelligence. From the apps on our units to the AI ​​chips powering the just lately launched 2024 TV vary.

We stay in an age the place synthetic intelligence can deliver actual advantages to those that use it. On the similar time, it promotes smarter and higher experiences. It’ll outline a brand new way of life, working and having fun with. Southeast Asian shoppers are actually extra cautious when buying residence TVs. , however it additionally helps all the newest applied sciences and options (71%) and supplies the most effective film viewing expertise (69%).

everybody is exclusive. Everybody makes use of expertise in a different way. Whether or not at residence or anyplace, Samsung has constructed good options into our TVs from the {hardware}. It supplies higher high quality, accessibility, and safety throughout a wide range of units.

From superior applied sciences like MICRO LED shows to Neo QLED 8K powered by AI’s new NQ8 AI Gen3 processor, everybody can now take pleasure in watching TV extra simply, and Samsung hopes to make use of AI to set a brand new normal for in-home leisure experiences .

Plus, Samsung TVs are an possibility for anybody able to take their leisure to the following degree. It affords countless viewing content material by way of Samsung TV Plus.[2] Potential to take pleasure in free TV channels and different content material that everybody desires to observe.

Q: As for getting AI-enhanced high quality instantly from Samsung Good TVs, what ought to customers anticipate from this new expertise?

A: Our new AI TVs had been designed with one aim in thoughts. That’s to enhance the person’s viewing expertise. For instance, the NQ8 AI Gen3 processor is our quickest and most superior processor but, with a built-in AI engine (NPU) that’s twice as quick as its Gen2 predecessor and has a neural community that’s eight instances extra highly effective. TVs corresponding to Neo QLED 8K can improve customers’ viewing expertise by displaying clearer pictures. Incorporates options corresponding to AI Movement Enhancer Professional

As well as, whereas there may be an rising demand for high-quality streaming media, some customers might want to watch their earlier favourite content material in decrease decision codecs, and options corresponding to 8K AI upscaling may help improve these low resolutions. And optimize the person expertise for giant screens. This implies you possibly can nonetheless take pleasure in normal and HD content material upscaled to 8K for max enjoyment.

Q: What sort of gaming expertise will Samsung TVs present in 2024?

A: We rigorously requested avid gamers in the event that they wish to alter settings for optimum efficiency. Manually switching between modes on the TV to swimsuit video games might be cumbersome. That is why we have geared up our newest OLED TVs with options like Auto AI Recreation Mode. AI intelligently identifies the sport kind and robotically units the graphics and sounds appropriate for the sport.

For instance, in case you like enjoying soccer video games. The TV will robotically change to sports activities mode to make the colour of the grass look extra pure. In the event you usually play first-person shooter video games, AI Auto Recreation Mode will change your TV mode to FPS mode that can assist you see the sport higher in darkish scenes. And you may spend extra time enjoying video games to fulfill your each second gaming wants

Q: How does human-centered considering form AI person expertise?

A: At Samsung, we consider synthetic intelligence ought to transcend units and have a extra tangible, private influence in each side of your life.

An instance is that our TVs robotically detect subtitles and convert them into speech. This may make us take pleasure in watching TV extra. Samsung Audio Description helps make TV viewing simpler for the visually impaired. This will require extra sounds and dialogue. They might additionally discover that international motion pictures and exhibits might have subtitles which can be troublesome to learn.

We additionally work exhausting with varied companions. Together with power and supplies suppliers to make sure that sustainability rules proceed to be a precedence within the design of the merchandise we deliver to market, which is why SmartThings AI Power Mannequin helps customers stay extra sustainably. And robotically reduces power consumption, together with decreasing the influence on the surroundings, with out affecting any viewing expertise. You’ll be able to watch TV as you want. Even be ready to avoid wasting power and varied bills.

Safety and privateness are on the core of SmartThings and TV. You’ll be able to relaxation assured that your machine and private knowledge are protected by Samsung Knox, our trusted safety answer for TVs. . Together with being one of many revolutionary options that offers customers of our merchandise full peace of thoughts.

For extra details regarding Samsung TVs, please go to:

[1] The 2023 Samsung TV Consciousness Survey was performed from August 31, 2023 to September 24, 2023, amongst 1,920 individuals aged 25 to 64 years previous from the next eight markets who deliberate to buy a TV within the subsequent six months. TV shoppers had been surveyed.
[2] Samsung TV Plus is at the moment out there in Australia and New Zealand.

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