[해외 크리에이티브] Tesco, indulge in the excitement of Christmas with the family transformed into trees and snowmen

2023-11-22 15:00:00

[ 매드타임스 한수경 기자] Tesco’s Christmas ad, “Become More Christmas,” produced by BBH London, features a family getting into the Christmas spirit with OMC’s ‘How Bizarre’ soundtrack in the background, while family members, neighbors and shoppers all enjoy Christmas trees and ornaments. , and nutcrackers are shown transforming into festive symbols that symbolize the spirit of Christmas.

The ad begins with a father and his teenage son driving to Tesco and looking around the store to buy their favorite groceries. Meanwhile, Dad discovers a Christmas sampling display stand, samples the products, and gets into the festive mood by transforming into a Christmas tree. My teenage son walks away with an embarrassed expression and is reluctant to participate.

In another scene, the dad is seen putting the finishing touches on decorations at home, completely transformed into a Christmas tree. Her mother returns from Tesco with mince pies and transforms into a ‘snow mom’, enjoying the joy of the festival. Families can join in on the festive party featuring a variety of Tesco Christmas products including Christmas puddings, snow globes and nutcrackers.

During my second visit to Tesco, it got “even more Christmassy” as I watched the items and twinkling stars roam the aisles. At the checkout counter, Christmas Tree Dad is guided by an employee dressed as a reindeer, and when Dad swipes his club card, a star decoration explodes above his head, completing the Christmas transformation.

The teenage son is reluctant to get into the Christmas spirit, but following giving his father the Christmas tree topper he made when he was young, he finally transforms into a Christmas tree and becomes a part of the holiday.

This campaign from Tesco shows that preparing for Christmas can be just as exciting as Christmas Day itself. The focus is not only on Christmas Day, but also on the process of preparing for Christmas. According to the Christmas 2023 report, around a third of UK adults said that building a Christmas tree was more exciting than on December 25.

Felipe Serradourada Guimaraes, deputy creative director at BBH, said: “Christmas is a strange time. You hang out with people you wouldn’t normally meet. You eat foods you wouldn’t eat at any other time of the year. But Halloween ends. “Whether you love it from the moment or an hour before Christmas dinner, one thing we know is that eventually everyone falls in love with Christmas. It’s contagious. That’s why we’ve recreated Christmas in all its fun, wonderful, and goofy glory.” He said.

Media was handled by Essence Mediacom.

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