[해외 크리에이티브] Samsung launches ‘First Flips’ marketing campaign led by influencers

2024-06-07 15:00:00

[ 매드타임스 한수경 기자] Samsung Electronics UK has launched a brand new ‘First Flips’ marketing campaign in partnership with international inventive community Iris and Skateboard GB.

The brand new marketing campaign goals to encourage extra individuals to get entangled in skateboarding forward of the 2024 Paris Olympics and is a part of Samsung’s “Drop in with Samsung” platform, which goals to extend consciousness and consideration of the Galaxy Z Flip 5 foldable telephone.

As a part of the marketing campaign, Samsung and Skateboard GB mentioned they’ve dedicated to funding skateboarding classes throughout the UK following the 2024 Paris Olympics.

“First Flip” will run till early July and can be broadcast on Instagram, TikTok and YouTube, and can function quite a lot of influencers beginning their skateboarding journey, together with Yung Filly, ArrDee and Mia Regan of the Samsung Galaxy Skate staff .

Mannequin and inventive director Mia Regan can be mentored by Stef Nurding, YouTuber Yung Filly can be mentored by Ashley Mercer and rapper ArrDee can be mentored by Rianne Evans. These coaches assist influencers grow to be skaters and doc their progress on the Galaxy Z Flip 5.

Every participant will obtain a personalized skateboard and a Galaxy Z Flip 5 to allow them to share their skating progress with followers. Highlights of the journey, together with one of the best methods, largest fails and funniest moments, are compiled and shared on Instagram, TikTok and YouTube.

Promoting company Iris, which is main the marketing campaign, leverages merchandise from Iris Inc, a devoted division that works with expertise and creators to create free and owned content material. Mia Regan, making her second look on the “Drop in with Samsung” collection, additionally serves as inventive director, liable for choosing crew and places and offering temper boards and storyboards for content material.

The marketing campaign, which is supported by a strategic partnership with Skateboard GB, continues the momentum of earlier profitable occasions akin to Samsung Flip Park, celebrating the skate neighborhood and driving engagement within the UK whereas selling Samsung’s foldable telephone. Iris developed its marketing campaign technique based mostly on insights from YouGov analysis and the rising reputation of skateboarding amongst UK Gen Z shoppers.

Annika Bizon, director of promoting and omnichannel at Samsung UK and Eire, mentioned: “We’re delighted to be partnering with Skateboard GB and Iris to launch ‘First Flip’, a marketing campaign that not solely showcases the modern options of Galaxy Z Flip5; Options, “We help the expansion of Gen Z skateboarding within the UK. “

“Our objective is to create significant connections with Era Z by leveraging their ardour and pursuits,” he mentioned. “First Flip” represents Samsung’s dedication to innovation and its dedication to supporting new sports activities and cultural actions. to construct lasting connections,” he added.

Rachel Byles, head of public relations and partnerships at Iris, mentioned: “Our partnership with Samsung and Skateboard GB demonstrates the proper marriage of sport, expertise and enjoyable, and we’re as soon as once more leveraging the cultural sphere related to skateboarding to remain true to our model. “First Flip” Adhering to the technique of connecting with new “skateboarding peripheral” audiences will encourage and interact a brand new era of skate boarders and spotlight the creativity and resilience of content material creators.

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