Heung-Min Son (30), who holds the title of top scorer in the English Premier League (EPL) for the first time in Asia.·Tottenham Hotspur) becomes the fashion brand CEO.
Son Heung-min will launch his personal brand ‘NOS7’ on June 17th. As a result, not only the football world but also related industries are showing extraordinary interest.
Heung-Min Son returned home to Incheon International Airport on the 24th and posed with the ‘Golden Boot’, the top scorer trophy when exiting the gate.
However, it was a simple white T-shirt that drew the most attention with the Golden Boot. In particular, it was the ‘NOS7’ logo engraved on the left chest of the white T-shirt.
As a result, opinions were divided over the identity of ‘NOS7’, but it turned out to be a personal brand that Son Heung-min will officially launch next month.
An industry worker said, “Usually, Son Heung-min wears eye-catching luxury clothes or stands in the airport photo zone in fancy clothes. However, on this day, it seems that he chose to wear jeans and a white top to clearly promote the ‘NOS7’ brand.” The NOS7 really caught my eye thanks to her modest outfit.
‘NOS’ is the reverse of ‘SON’, the English spelling of Son Heung-min’s last name, and ‘7’ is the jersey number. If you search NOS7 in Cypris, a patent information net operated by the Korean Intellectual Property Office, 15 trademark registrations appear in the name of the applicant Heung-Min Son.
he clothes·shoes·hat, optics·the communicator·SW, household goods·Glass products, floor products, cosmetics·He applied for trademark rights, such as tax, through his legal representative.
Heung-Min Son set June 17 as the official brand launch date. It is interpreted that it was set at the end of the June A match period (May 31 – June 15).
After Son Heung-min’s ‘NOS7 return home promotion’, NOS7 official Instagram started moving. There were several posts showing the identity of the brand. In particular, the meaning of ‘NOS’ is marked as ‘Nothing, Ordinary Sunday’.
Heung-Min Son also applied for the trademark ‘INFEELD’ in addition to NOS7. catering·It is in line with the fact that Cristiano Ronaldo (Man United), who is usually called a role model in the hotel business, launched his personal brand ‘CR7’ in the past and entered various industries.
Son Heung-min is known to have thoroughly silenced the preparation process for the launch of his personal brand.
The Korea Football Association and national team officials were not aware of it, and it is said that Adidas, a sports brand that sponsors Son Heung-min’s clothing and supplies, also heard regarding it belatedly.
As Son Heung-min appears to be doing his own brand business in various industries, the industry is also paying close attention.
Regarding this, a related industry official said, “It seems that Son Heung-min himself did not promote the brand business in other industries besides fashion. It seems that it was pursued following contemplating the direction of maximizing his brand value through various advice, but there is a lot of interest as it is the first case of a domestic athlete.”
“Heung-Min Son is already a world star with the highest brand value including various industries. However, the market value is skyrocketing because it has even been given the formidable title of ‘EPL Top Scorer’. In a word, it’s a ‘what can be done’ situation, so I can’t help but wonder in which direction NOS7 and others will go.”
On the other hand, a personal brand refers to a person who has a competitive edge just by his or her name. Personal branding refers to a personal brand that enhances one’s own value by branding the individual’s values, vision, strengths, charms, and talents with the unique identification value of the individual.
By Kwon Seung-ju, staff reporter