2024-05-25 15:15:50
The dwell present “Sports activities Detective Bureau: Uncovering the Secrets and techniques of Sports activities Broadcasting” hosted by Yang Dongyuan and Chen Jundai, the final two episodes had been broadcast on Could 3 and Could 15. In these two episodes, we invited Huang Yu, professor of sports activities science at Tsinghua College, Xu Minghan, co-founder of Taiwan sports activities e-commerce platform Stancave, and Li Shizhen, chairman of the Taiwan E-sports and Sports activities Business Improvement Affiliation, and Yan Youpeng, the e-sports anchor of Enviornment of Valor, to speak regarding “sports activities advertising and marketing”, the important thing to selling sports activities to the every day lives of the individuals, and the more and more fashionable e-sports lately.
Sports activities advertising and marketing has a far-reaching attain. Let’s use “sports activities” to steer the society!
The 2024 Paris Olympics will formally open in July. Are you wanting to see Taiwanese athletes shine on the worldwide stage? In reality, behind the preparations for main sports activities occasions, “sports activities advertising and marketing” is an invisible hand that regularly brings sports activities nearer to individuals’s lives, arouses individuals’s ardour and resonance, and brings magnificence and touching moments.
Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising and marketing must be separated from the advertising and marketing discipline is as a result of the “industrial construction” and “product traits” of the sports activities business are comparatively particular. Professor Huang gave an instance, “For instance, if knowledgeable baseball sport begins at 5 pm on Saturday, the business should promote out all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth; as well as, everybody will need to have noticed that many firms, whether or not drinks, vehicles and even banks, will sponsor sports activities occasions or skilled groups, so find out how to appeal to funding and find out how to cooperate with firms in the course of the advertising and marketing course of are literally very completely different between sports activities advertising and marketing and conventional advertising and marketing.”
Picture supply: TNL Model Studio
STANCAVE co-founder Hsu Ming-Han additionally added that along with sponsorship, the factor that’s closest to the general public in sports activities advertising and marketing is definitely the so-called “sports activities IP”. IP refers back to the authorization of mental property (Mental Property), and likewise represents that an individual or a company has a bunch of followers and has attraction to this group of individuals. Ming-Han defined, “For instance, the staff is an IP, the skilled league can also be an IP, or the Jones Cup in the summertime trip yearly and the Taipei Marathon on the finish of the yr are literally a form of occasion IP. In recent times, private IP has been booming, corresponding to Kuo Hsing-Chun and Lin Chih-Chieh, each of whom are private IPs.”
Nevertheless, Xu Minghan additionally particularly talked regarding that many individuals imagine that sports activities advertising and marketing and sports activities IP are instruments for organizers to earn a living and notice earnings, however he believes that along with revenue, there are literally extra vital meanings behind them. “If the NBA didn’t launch any peripheral merchandise as we speak, you wouldn’t see Jordan’s jerseys or purchase Shohei Ohtani’s garments, and the game and the general public would lose many “contact factors”; but when I stroll on the road carrying a New Taipei Kings jersey as we speak, I can develop the affect of the game invisibly.” In different phrases, sports activities advertising and marketing and peripheral merchandise not solely have business worth that may nourish the whole sports activities business, however are additionally a robust enhance to popularizing sports activities tradition on the social degree.
Picture supply: TNL Model Studio
“PRO” Gamer! An summary of Taiwan’s e-sports
When speaking regarding sports activities craze and tradition, we can not ignore the quickly rising new sports activities lately – e-sports, and the e-sports craze it has introduced. Specifically, many Taiwanese gamers have shined on the world stage lately, profitable world championship trophies in lots of large-scale competitions together with “Arenaline”, “Hearthstone”, and “Avenue Fighter 6”, which has vastly accelerated the event of e-sports in Taiwan.
Speaking in regards to the improvement historical past of e-sports in Taiwan, Li Shizhen, chairman of the Taiwan E-sports and Sports activities Business Improvement Affiliation, shared that in 2016, e-sports was formally included within the training class system, and the cultivation of e-sports abilities started to penetrate into the campus; the next yr (2017), the “Sports activities Business Improvement Rules” had been revised, and e-sports was formally included within the scope of the sports activities business. “When the training half is available in and the business half is available in, then find out how to develop subsequent worldwide competitions is the important thing to popularization. For instance, following the 2018 and 2022 Asian Video games included e-sports within the trial and official occasions, we noticed increasingly e-sports venues, media, and non-governmental associations. I feel these are all essential forces for the development of Taiwan’s e-sports.
Picture supply: TNL Model Studio
Nevertheless, as a result of “video games” are the muse of e-sports, many college students typically have overly colourful beliefs regarding e-sports. E-sports anchor Yan Youpeng additionally talked in regards to the coaching schedule of actual gamers, “They might begin particular person coaching at 1 pm, then group coaching at 3 pm, apply till 5 pm, following which evaluate the professionals and cons of the group coaching course of; then group coaching, evaluate once more, and possibly within the night, they nonetheless need to apply their very own specialised characters, and even run their very own dwell channels, and so forth.”
Picture supply: TNL Model Studio
Within the ultimate evaluation, skilled gamers are additionally “working”, however the time and content material are completely different. Chairman Li Shizhen additionally added, “Identical to following we play basketball, it might be enjoyable to play often; however when capturing turns into skilled coaching, you will have to shoot a thousand instances a day, and it’s important to continually enhance your self within the course of, so it isn’t so enjoyable.”
Picture supply: TNL Model Studio
That being mentioned, the impression of e-sports remains to be very extensive, whether or not it’s within the broadcasting of occasions, dwell content material, digital content material, and so forth., it has an impression, and has created many gaming communities and cultures. Throughout this system, Chairman Li Shizhen additionally expressed his emotions, “In reality, e-sports isn’t solely leisure in life, but additionally accompanies our progress course of, similar to the Avenue Fighter talked regarding earlier, which additionally advanced from the large-scale machines within the early amusement parks. For me, that is life. If e-sports can take part in sports activities occasions as we speak, the digital content material business, and even cultural improvement, I feel that e-sports can create an affect. “
Sports activities occasions are sports activities, leisure, and life.
In these two episodes, we not solely need to lead the viewers to know the affect of sports activities advertising and marketing and sports activities IP, but additionally hope to let everybody see the method of a sport from “emergence” to “industrialization”. As a result of irrespective of which sports activities discipline, or any massive or small occasion, it’s truly accrued little by little by a bunch of people that love that sport.
Lastly, the collection of “The Detective Company” has come to an finish. In case you have not watched the primary and second episodes, please click on right here to study extra.New media and good know-how create limitless potential for Taiwan’s sports activities businessIf you’re very within the content material of the collection, you might be additionally welcome to proceed to comply with the social media platform of the Ministry of Training and Sports activities AdministrationSports activitiesstudy extra thrilling sports activities occasions and business tales.
About “Sports activities Detective Company: Uncovering the Secrets and techniques of Sports activities Broadcasting”
The Detective Bureau of Sports activities is a dwell broadcast program collectively produced by the Sports activities Administration of the Ministry of Training, Sports activities Division and Sports activities Imaginative and prescient. This system is co-hosted by Yang Dongyuan, editor-in-chief of Sports activities Imaginative and prescient, and Chen Jundai, host of the podcast program Sports activities Imaginative and prescient. The collection consists of 4 episodes, and every episode invitations two themed company to talk with the hosts in regards to the newest traits in Taiwan’s occasion broadcasting, main the viewers to study extra in regards to the business tales behind sports activities!
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